Are AI Firewalls Worth the Investment?
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<p><span data-contrast="auto">AI is behind a surge in automated, hard-to-detect, and challenging-to-prevent cyberattacks. From <a href="https://securityboulevard.com/2025/11/how-ai-generated-content-is-fueling-next-gen-phishing-and-bec-attacks-detection-and-defense-strategies/" target="_blank" rel="noopener">AI-driven phishing</a> to adversarial AI to ransomware, cybercriminals are choosing their weapons, and they are AI-enabled. The situation is alarming.</span><span data-ccp-props="{}"> </span></p><p><span data-contrast="auto">AI-powered firewalls are one of the measures organizations can take in response to this. But when it comes to budget, no matter how alarming the situation, a justification must be made.</span><span data-ccp-props="{}"> </span></p><h3 aria-level="2"><span data-contrast="auto">The Problem and the Costs That Come With AI-Assisted Cyberattacks</span><span data-ccp-props='{"134245418":true,"134245529":true,"335559738":360,"335559739":120}'> </span></h3><p><span data-contrast="auto">The </span><a href="https://cdn.prod.website-files.com/626ff19cdd07d1258d49238d/67c5b7b24b8f30bb4878f9f5_Darktrace%20State%20of%20AI%20Cybersecurity%202025.pdf" target="_blank" rel="noopener"><span data-contrast="none">research indicates</span></a><span data-contrast="auto"> that almost three-quarters (74%) of IT security professionals say their organizations are experiencing significant impacts from AI-powered threats. </span><span data-ccp-props="{}"> </span></p><p><span data-contrast="auto">The net result of this increase is felt in data breaches, ransomware attacks, and other harmful security incidents. The average cost of a data breach </span><a href="https://www.ibm.com/thought-leadership/institute-business-value/en-us/report/2025-threat-intelligence-index"><span data-contrast="none">is estimated</span></a><span data-contrast="auto"> to be around $4.88 million. Consequently, the </span><a href="https://www.grandviewresearch.com/industry-analysis/artificial-intelligence-cybersecurity-market-report"><span data-contrast="none">AI-powered cybersecurity market</span></a><span data-contrast="auto"> is expected to show a CAGR of 24.4% by 2030, from $25.35 billion in 2024. AI firewalls are the next generation, taking on the scourge of cyber threats by fighting AI with AI. However, a business must justify its spending on cybersecurity.</span><span data-ccp-props="{}"> </span></p><h3 aria-level="2"><span data-contrast="auto">Is it Really Necessary to Upgrade to an AI-Powered Firewall?</span><span data-ccp-props='{"134245418":true,"134245529":true,"335559738":360,"335559739":120}'> </span></h3><p><span data-contrast="auto">AI-powered firewalls are optimized to detect sophisticated emerging threats posed by AI-assisted cyberattacks. They use behavioral analysis and anomaly detection to detect unusual and suspicious activities within milliseconds. The technology self-learns and adapts to the changing environment, predicting patterns and identifying potential threats before they become an incident. Conversely, on-AI technologies cannot detect anomalous patterns as their activity is based on predefined and static rules. </span><span data-ccp-props="{}"> </span></p><p><span data-contrast="auto">Another aspect of AI-powered firewalls that is missing from their traditional counterparts is the ability to perform a deep-pocket inspection. This capability provides the means to learn about attack techniques, tactics, and processes as they happen. AI firewalls also self-adapt and self-adjust policies based on a real-time assessment without human intervention. The benefit of integration with CMS systems means that threat intelligence can be shared with security information and event management systems (SIEM) to enhance cybersecurity.</span><span data-ccp-props="{}"> </span></p><h3 aria-level="2"><span data-contrast="auto">What are the Challenges of AI-Powered Firewalls?</span><span data-ccp-props='{"134245418":true,"134245529":true,"335559738":360,"335559739":240}'> </span></h3><p aria-level="2"><b><span data-contrast="auto">AI-powered firewalls can be expensive</span></b><span data-contrast="auto">: Implementation is a cost barrier as it can take time-to-value (TTV). The amount of time depends on the scale of the company, business, or government authority. It is important to evaluate implementation variables, as some AI-based firewalls can be lengthy to implement, often taking weeks to deploy. Affordability, especially for smaller organizations, can be off-putting. However, cloud-based AI firewalls working in a virtual machine provide value for money and cost-effectiveness.</span><span data-ccp-props='{"134245418":false,"134245529":false,"335559738":0,"335559739":0}'> </span></p><p aria-level="2"><b><span data-contrast="auto">False positives</span></b><span data-contrast="auto">: Some AI-powered firewalls may have issues with false positives, leading to IT overhead in dealing with them. Subsequent alert fatigue can also be an issue, resulting in missed threats. Since these systems rely on AI, resolving false positives isn’t as simple as adjusting traditional rules—it requires retraining the underlying AI models. </span><span data-ccp-props='{"134245418":false,"134245529":false,"335559738":0,"335559739":0}'> </span></p><p aria-level="2"><b><span data-contrast="auto">Privacy issues and compliance</span></b><span data-contrast="auto">: AI-powered firewalls utilize vast amounts of data, which could potentially impact data privacy regulatory compliance. Ensure that your AI-powered firewall uses privacy-enhancing technologies like data masking and anonymization and can perform compliance checks.</span><span data-ccp-props='{"134245418":false,"134245529":false,"335559738":0,"335559739":0}'> </span></p><p aria-level="2"><b><span data-contrast="auto">Lack of in-house AI expertise</span></b><span data-contrast="auto">: Many smaller organizations lack AI expertise, making it difficult to evaluate, manage, and maintain an AI-powered firewall. </span><span data-ccp-props='{"134245418":false,"134245529":false,"335559738":0,"335559739":0}'> </span></p><h3 aria-level="2"><span data-contrast="auto">The Cost-Benefit of AI-Powered Firewalls</span><span data-ccp-props='{"134245418":true,"134245529":true,"335559738":360,"335559739":120}'> </span></h3><p><b><span data-contrast="auto">Predictive threat hunting:</span></b><span data-contrast="auto"> The Return on Investment (ROI) when deploying an AI-powered firewall is felt most keenly in the impact of unknown or emerging cyber threats. Add to this the fact that in early 2025, organizations faced an average of </span><a href="https://blog.checkpoint.com/research/q1-2025-global-cyber-attack-report-from-check-point-software-an-almost-50-surge-in-cyber-threats-worldwide-with-a-rise-of-126-in-ransomware-attacks/" target="_blank" rel="noopener"><span data-contrast="none">1,925 cyberattacks every week</span></a><span data-contrast="auto">.</span><span data-ccp-props="{}"> </span></p><p><b><span data-contrast="auto">Noncompliance with regulations</span></b><span data-contrast="auto">: The cost of fines for data breaches can be high. For example, GDPR noncompliance can cost up to 4% of annual turnover or 20 million euros, whichever is higher.</span><span data-ccp-props="{}"> </span></p><p><b><span data-contrast="auto">Migration costs:</span></b><span data-contrast="auto"> Migration from traditional firewalls to AI firewalls may seem costly. However, if there has been a large investment in traditional firewall technology, some AI firewalls can coexist with the traditional install base. Indeed, this hybrid model can be highly efficient. The AI engine detects malicious traffic, sharing this intelligence with the traditional firewall to block the traffic.</span><span data-ccp-props="{}"> </span></p><h3 aria-level="2"><span data-contrast="auto">ROI to Justify an AI-Powered Firewall</span><span data-ccp-props='{"134245418":true,"134245529":true,"335559738":360,"335559739":120}'> </span></h3><p data-ccp-border-bottom="0px none #e5e7eb" data-ccp-padding-bottom="0px" data-ccp-border-between="0px none #e5e7eb" data-ccp-padding-between="0px"><span data-contrast="auto">The ROI of an AI firewall must take multiple variables into account. Each ROI calculation will be on a per-company basis. However, the general form of the ROI equation is as follows:</span><span data-ccp-props='{"335559738":120,"335559739":120,"335572071":0,"335572072":0,"335572073":15460325,"335572075":0,"335572076":0,"335572077":15460325,"335572079":0,"335572080":0,"335572081":15460325,"335572083":0,"335572084":0,"335572085":15460325,"335572087":0,"335572088":0,"335572089":15460325,"469789798":"none","469789802":"none","469789806":"none","469789810":"none","469789814":"none"}'> </span></p><p data-ccp-border-between="0px none #e5e7eb" data-ccp-padding-between="0px"><span data-ccp-props='{"335559738":120,"335559739":120,"335572071":0,"335572072":0,"335572073":15460325,"335572075":0,"335572076":0,"335572077":15460325,"335572079":0,"335572080":0,"335572081":15460325,"335572083":0,"335572084":0,"335572085":15460325,"335572087":0,"335572088":0,"335572089":15460325,"469789798":"none","469789802":"none","469789806":"none","469789810":"none","469789814":"none"}'> </span><b><span data-contrast="auto">Annual cost of security incidents</span></b><span data-contrast="auto">: Estimate your current risk levels and associated costs based on metrics from research by analysts and vendors. Include risks such as impact on customer loyalty, for example, </span><a href="https://www.cisco.com/c/dam/en_us/about/doing_business/trust-center/docs/cisco-privacy-benchmark-study-infographic-2025.pdf" target="_blank" rel="noopener"><span data-contrast="none">95% of organizations</span></a><span data-contrast="auto"> believe their customers would not buy from them if they did not protect data properly. </span><span data-ccp-props='{"335559738":120,"335559739":120,"335572071":0,"335572072":0,"335572073":15460325,"335572075":0,"335572076":0,"335572077":15460325,"335572079":0,"335572080":0,"335572081":15460325,"335572083":0,"335572084":0,"335572085":15460325,"335572087":0,"335572088":0,"335572089":15460325,"469789798":"none","469789802":"none","469789806":"none","469789810":"none","469789814":"none"}'> </span></p><p><b><span data-contrast="auto">Annual cost of AI-powered firewall:</span></b><span data-contrast="auto"> Will differ depending on the organization’s size and whether it is delivered via an MSP. For example, Edge-AI solutions may start at $0.5/device/month, with costs varying based on the number of devices and overall infrastructure complexity.</span><span data-ccp-props="{}"> </span></p><p><span data-contrast="auto">There is also an option to connect an external threat feed to your existing firewall, which will provide instructions on what threats to block. The AI itself will reside in a separate platform that analyzes all the data. This approach makes the transition to an AI-powered firewall more cost-effective.</span><span data-ccp-props="{}"> </span></p><p><span data-contrast="auto">Further justification comes from the </span><a href="https://www.ibm.com/reports/data-breach" target="_blank" rel="noopener"><span data-contrast="none">IBM study</span></a><span data-contrast="auto">, which found organizations that used AI security prevention solutions saved a dramatic USD $2.22 million </span><span data-contrast="none">compared to those that didn’t. This is around a 45% cost saving by using AI to fight AI.</span></p><h3 aria-level="2"><span data-contrast="auto">Conclusion</span><span data-ccp-props='{"134245418":true,"134245529":true,"335559738":360,"335559739":120}'> </span></h3><p><span data-contrast="auto">AI-powered firewalls are a lifesaver across all sectors as cybercriminals exploit AI for nefarious purposes. They place a massive burden on organizations to respond accordingly. With the right type of architecture, an AI firewall can be cost-effective and easy to deploy and integrate into existing security stacks. A cloud-based, scalable AI-powered firewall can justify your purchase of this technology.</span><span data-ccp-props='{"335551550":6,"335551620":6,"335559739":60}'> </span></p><div class="spu-placeholder" style="display:none"></div><div class="addtoany_share_save_container addtoany_content addtoany_content_bottom"><div class="a2a_kit a2a_kit_size_20 addtoany_list" data-a2a-url="https://securityboulevard.com/2025/11/are-ai-firewalls-worth-the-investment/" data-a2a-title="Are AI Firewalls Worth the Investment? 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