How Cathay Pacific’s CMO Edward Bell makes marketing ‘appreciated’ in the C-suite
How Cathay Pacific’s CMO Edward Bell makes marketing ‘appreciated’ in the C-suitethedrum.com
Eight years ago, Hong Kongs flag carrier airline was facing a branding crisis. Its marketing team was equally misunderstood and undervalued. Today, its CEO regularly serves drinks to customers at his… [+7686 chars]